WE MEET AGAIN FOR THIS FIRST PRESENTATION OF MENARD. OUR CURRENT POLITICAL CONTEXT PLUNGES US EVEN DEEPER INTO WHAT DEFINES GAÏA. WITHOUT ANY FEAR OF JUDGMENT, I FIRMLY AFFIRM MY COMMITMENT TO ANY POPULATION THAT FINDS ITSELF IN A WORLD OF PERMANENT DISCRIMINATION.
GAÏA IS AN EXPERIENCE, NOT A “DARK” COLLECTION. IT'S THE FRUIT OF THE POSITIVE AND THE NEGATIVE THAT WE FIND TODAY. OUR ECOLOGICAL AND SOCIAL COMMITMENT IS NOW MY TOP PRIORITY. AND WHAT BETTER WAY TO DO THIS THAN TO SHOW A COLLECTION THAT BRINGS ALL THESE ISSUES TOGETHER.
MY LATEST CHALLENGE WAS DIVIDED INTO 2 PARTS. THE FIRST WAS TO REWORK MY THINKING ON COMFORT. THE AIM HERE WAS TO REVERSE THIS THINKING. TO PUT A PERSON IN A COMFORTABLE MATERIAL WHILE PLACING THEM IN A SITUATION OF DISCOMFORT, A NON-HABITUAL SITUATION. TIGHTENING THE LINES TO THEIR MAXIMUM, RESTRICTING THE GAIT AND ADMIRING A BODY THAT ISN'T PERFECT, THAT DOESN'T PUT ITSELF AT ITS BEST. BECAUSE YES, IF IT'S AN EVERYDAY THING TO BE NORMAL, WALK THE WAY YOU WANT TO, NOT THE WAY YOU LOOK ON A CATWALK. THE LAST ONE WAS MORE PERSONAL, THE 3 MODELS WERE THE RESULT OF A DISTANT THOUGHT. THE WOMAN, THERE WAS NO MORE REFLECTION, JUST STRENGTH SHOWN THROUGH DIVINE OUTFITS, FIRM STEPS AND A CLOSED, PEACEFUL OR RELAXED FACE.
THIS TEXT IS A CONDENSED VERSION OF 1 YEAR'S THOUGHT.
EXPRESSING A THOUGHT THAT MAKES SENSE, FINDING ONESELF FOR A BRIEF MOMENT ALONE IN THIS WORLD FULL OF INFORMATION: THAT'S HOW I WANTED TO LEAD EACH PERSON TO MY FEELINGS. LAST YEAR WAS A BATTLE AGAINST LONELINESS. I PREFERRED TO ACCEPT IT AND LIVE WITH THIS FORCE SO POWERFUL THAT IT CAN HELP YOU RATHER THAN POISON YOU.
THIS SOLITUDE LED ME TO A BIG QUESTION THAT CONCERNS US ALL: HOW TO LIVE IN A WORLD WHERE SOCIAL AND ECOLOGICAL ISSUES ARE OFTEN APPROACHED IN A SUPERFICIAL AND HYPOCRITICAL WAY?
IT'S IMPORTANT TO REMEMBER ONE THING: WITHOUT A DEDICATED TEAM, THIS KIND OF PRESENTATION WOULDN'T BE POSSIBLE - NOT JUST THE CREATOR, BUT AN ENTIRE TEAM BEHIND HIM.
FOR THIS COLLECTION, THE SEARCH FOR MATERIALS WAS BASED ON SEVERAL QUESTIONS. HOW CAN WE WORK AND REDUCE A SHAPE TO ITS STRICT UTILITY? STUDY THE NOTION OF COMFORT AND BEAUTY.
THIS IS WHY THE GAÏA COLLECTION IS DIVIDED INTO SEVERAL STORIES AND REFLECTIONS.
MY FIRST THOUGHT WAS TO IMAGINE THE COMFORT OF TOMORROW, HOW TO CREATE A COMFORTABLE, ELEGANT STRUCTURE THAT LEAVES A TRACE OVER TIME. HOW CAN WE OFFER THE SIMPLE FORMAT OF PANTS, WHILE GIVING THEM A LOOK THAT MAKES US WONDER?
TO FOLLOW THESE THOUGHTS, I DECIDED TO ADD THE LATEST MOLECULE COLLECTION, WHICH FITS INTO THIS STORY, LIKE TAKING UP AN ELEMENT FROM OUR PAST SO WE DON'T FORGET WHO WE ONCE WERE.
THE NEXT LOGICAL STEP WAS TO CLICK, AS IF I NEEDED TO SHOW THAT I WASN'T EXACTLY WHAT PEOPLE THOUGHT MENARD WAS, AND WHAT BETTER WAY TO DO SO THAN WITH A BOLD YET DISCREET DENOTATION OF COLOR. SIMPLE, INVERTED SHAPES THAT MAY SEEM UNDERSTANDABLE AT FIRST GLANCE, BUT REALITY SOON CATCHES UP WITH US AS WE RETURN TO A MORE STANDARDIZED COLOR AND SHAPE, BUT ONE THAT CONTAINS THOSE LITTLE INVISIBLE SURPRISES.
